Speak for India: The World's Largest Debating Platform for College Students

Speak for India was a platform created by Federal Bank and The Times of India for young Indians to showcase their opinions and oratory skills.

  • Target Audience: Individuals aged 18 to 25 from Karnataka, Tamil Nadu, Maharashtra, Delhi NCR, and West Bengal.
  • Social Media Strategy: We employed a multi-channel strategy using Facebook, Instagram, and Twitter to inform and engage potential participants.
  • Hashtags & Visuals: The campaign leveraged creative visuals and relevant hashtags to boost engagement across social platforms.

The marketing efforts significantly boosted participation from the target demographic, making the campaign a massive success.

The Speak for India initiative not only garnered large-scale participation but also empowered young voices across India.