The trends in short-form videos.
The short-format videos are those that range for a few seconds, typically less than sixty seconds, and thus demand engaging and creative content, delivering it in that concise time frame. This opens up great opportunities in the field of digital marketing.
Vine, launched in 2013, was the first to bring videos in this format, later popularised by TikTok, Reels, and YouTube Shorts. Such short videos, with entertaining and creative content, let the user consume more content in less time, making them highly engaging by exploiting the viewer's inclination for a short attention span.
The main reason for its wide usage is its adoption on social media, which has become widely accepted. Mostly, these are scrolled with audio off, so using captions and using visual storytelling can stand out. Authenticity in the content can make the videos resonate with them, cultivating a sense of community and trust. The challenges created by brands to engage user participation in dance and DIY challenges can make the reach wider.
Awareness of the current trend and enticing the viewers for that short period becomes the key. Advertising in such a genre should not only have the contents of an ad but also an engaging overall concept that would conceal the ad in it, captivating the viewers.
Short-form videos can be a game-changer in digital marketing.
