The Golden Truth: The Campaign to Choose Good Gold over Bad Gold
A powerful campaign by Malabar Gold & Diamonds to help customers identify and choose responsibly sourced, ethical gold.
- Season 1: #SayNoToBadGold aimed to raise awareness about identifying pure and ethical gold.
- Season 2: #Right2RightGold educated customers on their right to purchase responsibly sourced gold.
Social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and YouTube were used extensively. The audience, aged 18 to 65, was targeted using engaging posts, videos, and content translated into multiple regional languages.
The campaign reached over 23 crore people, making it a monumental success in spreading the message of ethical gold.
