Hearthy: Let’s Get Healthy
The Hearthy store, located in Edachirra, Kakkanad, focused on expanding its reach through innovative campaigns and promotions.
- Pop-up Store: A pop-up store at the Carnival Infopark campus targeted corporate employees, increasing brand visibility.
- Target Audience: Health-conscious individuals, gym enthusiasts, pregnant women, and senior citizens were the primary focus.
- Marketing Strategies: Creative posters, carousels, and videos were used across social media platforms to engage the audience.
Special campaigns targeting corporate employees during festive seasons boosted customer visits and sales, leading to significant growth in corporate sales through exclusive promotions.
The marketing campaigns were highly successful in raising brand awareness, resulting in increased footfall and holiday sales at the Hearthy outlet.