Customer marketing through emails
Marketing products through email is a widely practiced strategy in digital marketing. These are usually promotional newsletters or messages with interesting posters and content, advertising the company’s latest product or the one the recipient opted for. This helps in building customer relations and brand recognition, ultimately leading to boosted sales.
Email campaigns can be carried out by sending newsletters and promotional and transactional emails. Though it is a cost-effective way to engage customers and allow direct communication with them, most of these emails are trashed by them or filtered out by Gmail as spam. To avoid these, the emails should have click baits and content satisfying those baits. Sending tailored, relevant emails to the target audience can be more beneficial
Every click per email of the users should be monitored and collected. This data could be used to personalise and structure the content according to the users' needs. Segmentation is also a best practice to incorporate; dividing the segments based on purchases and demographics engages the readers. The mail should also be mobile-optimised for quicker access to customers.
The use of automation tools for welcoming new customers, notifying them of important events and pending wish lists, and wishing them their birthdays and anniversaries are interesting marketing approaches that would create a sense of rapport with them, building a loyal community.
